The Palau de les Arts reaches 95% occupancy at the start of the season
23.11.2013
Zubin Mehta has conducted Verdi's La Traviata and Wagner's Die Walküre to mark the bicentenary of both composers' births.
– Box office revenue from the eleven scheduled performances of both productions is around 1,200,000 euros
– The last five performances of La Traviata achieved a complete sell-out.
Valencia. The Palau de les Arts Reina Sofía has had an average occupancy of 95% in its performances of La Traviata , by Verdi, and Die Walküre , by Wagner, with which it has started the 2013-2014 Season.
The revenue generated from ticket sales for these titles, including the percentage corresponding to season tickets, amounts to 1,183,802 euros.
Zubin Mehta conducted this double bill with which the Valencian arts center celebrated the bicentenary of the births of both composers. The maestro from Bombay, who already broke attendance records with Verdi's Otello at the last Festival del Mediterrani, surpassed the attendance figures from October and November of the previous year.
Verdi's La Traviata , in Willy Decker's production for the Salzburg Festival, has garnered an average audience occupancy rate of 98.1% across its seven performances in October and November. This figure for the Main Hall reached 100% occupancy for the last five performances of this production.
Verdi's opera also achieved one of the highest box office figures per performance. Ticket sales for La Traviata exceeded €100,000 across all performances, reaching a record €126,370.75 on November 2nd.
Meanwhile, Wagner's Die Walküre has achieved an average audience attendance of 91.2%. The revival of the first day of the multi-award-winning co-production between the Palau de les Arts and the Maggio Musicale Fiorentino, staged by La Fura dels Baus, concluded its final performance on November 16th, with the Main Hall at full capacity. This production will soon travel to the United States to be performed at the Houston Grand Opera.
