Les Arts appoints Jorge Culla as the new general director of the Foundation

• The appointment of the renowned professional, with more than 30 years of experience in theater and music management, is part of Les Arts' consolidation and growth project.
• Jorge Culla Bayarri will join the theater's management team in October, with Jesús Iglesias Noriega as the top artistic director.

Valencia (September 17, 2021). The Executive Committee of the Board of Trustees of the Les Arts Foundation has approved the appointment of Jorge Culla Bayarri as the institution's new general director. His selection for the position was evaluated and approved following the established procedures stipulated by the governing body of Les Arts.

In this way, the renowned Valencian professional joins as the top person responsible for administrative management in the theater's management team, with Jesús Iglesias Noriega in charge of artistic direction.

With more than 30 years of experience in music and performing arts management, the appointment of Culla Bayarri is part of the roadmap planned by the Board of Trustees for the consolidation of Les Arts as a Valencian cultural emblem and its projection in the national and international circuits.

Jorge Culla will assume the functions provided for in the Foundation's statutes for the general management starting next October, the date on which his effective hiring will take place.

In this regard, the Executive Committee has expressed its gratitude to José Carlos Monforte Albalat for his work as General Director of Les Arts since December 2018. The governing body of Les Arts recognizes Monforte Albalat's professionalism and dedication to the institution, particularly in managing the complex pandemic, which has allowed the theater to continue operating and facilitated the institution's administrative processes to achieve maximum economic efficiency in Les Arts' budget.

Jorge Culla Bayarri

Born in Valencia, he is the son and grandson of theatrical entrepreneurs linked to the Ruzafa and Apolo theaters, to zarzuela and revue companies, and to Valencian comedy; he has lived the world of music and theater since childhood.

He began his professional career in 1987 as Production Coordinator at the Palau de la Música in Valencia, two years later he moved to Madrid as Deputy Director of the National Drama Center, and returned at the end of 1991 to the Palau de la Música as Deputy Director.

In 1997, he took on a new professional challenge in Madrid as manager and technical director of the Orchestra and Choir of the Community of Madrid. Since 2009, he has held the position of general manager of the Teatros del Canal and the Teatro Auditorio de San Lorenzo de El Escorial, where he also directs the festivals of this municipality in the Community of Madrid.

Throughout her professional career, she has held various positions of responsibility in several institutions within the performing arts and music sectors. She has served as president of the Spanish Association of Symphony Orchestras and the Spanish Association of Classical Music Festivals (Festclásica). She has been a member of the Culture Council of the Community of Madrid and the State Council for the Performing Arts and Music. She is a founding member of the Spanish Academy of Performing Arts.